New Markets, New Profits:
Doing Business with China Today

This World Trade Month Conference will provide valuable insider information to the business owner on how to profit in China now. Expert speakers will go to the core of doing business in China with how-we-did-it case histories of California companies finding success in China. The U.S. Commercial Service will provide case histories of how they have provided valuable services to build successful US-China trade relationships. This is an excellent opportunity to make valuable connections with Southern California Chinese business owners and other California leaders trading and investing in China in 2009.

Featured Speakers

Ms. Shu Luo Mei
Chief Commercial Consul,
Consulate General of People's Republic of China

Ms. Shu Leo Mei gives a 2009 perspective on trade, investment and the current economic environment impact on California-China trade relations. Her front-line perspective from the Los Angeles Consulate on current trade and government-to-government issues will provide important lessons for all concerned. Learn from the newly appointed Chief Commercial Officer about new opportunities in trade and investment under President Obama's administration.

Ms. Eloisa Klementich
Assistant Deputy Secretary
Economic Development & Commerce, Business,
Transportation and Housing Agency, State of California

Ms. Klementich gives her seasoned perspective on how her BTH Agency helps California companies to success in exporting globally, and Chinese imports of California goods as a case study. Learn how the California Travel & Tourism Commission has set up three new offices in China in 2009 to stimulate tourism and business travel to California under the upgraded delegation visa program, with positive economic impact on many business sectors. California again led the nation with $11 Billion in exports to China last year. California export growth over the past eight years is up a stunning 211%!

Learn from Seasoned Pro's How to Help Start…
and Expand Your Growth in China.

Willie Jow, Vice President of Business Operations, Corporate Marketing and Communications of Sybase Dublin, California. Sybase, Inc. is the largest enterprise software and services company exclusively focused on managing and mobilizing information. Mr. Jow will show how Sybase became the market leader in China and the tactics they used to be named this year as the #1 provider by China's Center for Information Technology. Learn how they rapidly became China's IT industry leader with technology in finance, telecommunications and government sectors.    invited Mr. Benton Wilcoxon, Chairman & CEO, Composite Technology Corp, Irvine, CA. (CPTC.OB) Exporters can learn the case history of CTC and its successful market entry into China's rapidly growing wind power industry. CTC exports its patented carbon fiber cables for electric power transmission. Their cable is lighter and allows more current to be transmitted at a lower price. In 2008, CTC sold more than $12-million to its Chinese distributor with significant sales increases expected in 2009. How did they structure their joint venture? What deal points make for a winning distribution partnership in China? Mr. Vance Baugham, President, World Trade Center Association Los Angeles-Long Beach, CA How can California companies entice Chinese investment to their projects? What Chinese groups are actively researching new acquisitions and partnerships now? Learn how the WTC/LA has identified nearly 50 of these groups. Mr. Baugham will share the results of their first ever strategic plan for Chinese Foreign Direct Investment in the Los Angeles region. LAEDC recently organized well attended investment conferences in Beijing and Shanghai presenting the value of investment in local companies and properties. How can your company benefit from this Chinese investment? CASE HISTORY PANEL: Case History: Rob Robertson, President, Princeton Asia Associates, recounts the case study of how his team in China successfully launched L'Oreal's #1 salon haircare brand into a record-breaking 10,000 salon outlets…starting from zero. Learn critical steps of gaining mass retail and consumer acceptance for an unknown brand. Learn the insider information on how L'Oreal succeeded through the maze of Chinese product positioning, industry dynamics and culture. How did they set up their multi-layered distribution system?    Case History: Joseph Anzalone, Sr. Vice President, MediaG3, Inc., (MDGC-OTC) a leading California developer for broadband wireless and interactive rich-media content delivery applications. Learn how they became a modern-day pioneer in providing broadband internet and television coverage in rural areas of China, serving some 900 million residents. MediaG3 was awarded a grant from the U.S. Trade & Development Agency to support their Pilot Project in China. Learn how they gained essential government approvals and support from Chinese and the US government.    (invited) Case History: Joe Rollo, Director, International Public Policy, Wine Institute, San Francisco tells how they successfully "Exported the California Wine Brand to China". How did they position California wine to secure a 34% sales increase with sales of $22-million last year, following another year of growth? Learn the thinking behind their marketing plan and distribution agreements. Find out the lessons that can help other U.S. premium package goods exporters find profitability from the example of impacting the new Chinese "middle class" wine consumer. FINANCE PANEL: A 2009 perspective on China finance issues from taxation, tariffs, partnerships and other valuable information. Learn from senior officers in accounting, banking and Chinese financial incentives for environmental infrastructure development. Dr. Richard Y. Koo, Founder & Managing Partner, Koo, Chow & Co. LLP, Los Angeles shares his valuable experiences on current finance, management and taxation issues important to the exporter. He serves for the China National Tax Bureau as an advisor on tax reform, was appointed as an Acting Secretary of the State of California, and was featured in a Time Magazine article concerning tax issues for American companies active in China business. How will his 2009 perspective benefit your company? Ms. Su Ho, Partner, KPMG, LLP, International Tax Practices gives front line advice for California companies doing business in China. Learn from other finance and banking specialists about the impact of new Chinese banking regulations, import-export rules, new custom and VAT issues. Mr. Thomas J. Burr, Senior V.P. - Manager of Export Finance, City National Bank. In this segment you will learn from a banking professional how to plan your export strategy that will be "bank friendly" in terms of financing. Learn what tools and techniques banks have for you to help you reach new markets in China and mitigate your risk in the exporting process. Armed with this knowledge you will be able to better identify the right customers in your markets of choice and negotiate terms that not only meet their needs but also fit your bank's lending criteria. City National Bank works closely with ExIm and other government agencies to maximize the exporter's profitability and ease of transaction. GOVERNMENT PANEL: How to use your tax dollars to expand trade for California products/services in China. Learn from senior leaders of the U.S. government how business owners can maximize low cost government services to stimulate exports, find new distribution partners and business opportunities. Mr. William Zarit, Deputy Assistant Secretary, International Operations, for the U.S. Commercial Service, overseeing Commercial Sections in U.S. Embassies. Gain valuable insights about business generation in China and government assistance from Mr. Zarit, recently appointed as the Minister Counselor, Commercial Affairs in the Beijing Embassy. Mr. David Josephson, Western Region Director, Import-Export Bank of America (ExIm) gives insider tips on how to gain additional government financial support with loan guarantees and export financing and other services. Learn about the significant, long-sought chances to its finance offerings for small companies trying to build an export business. Mr. David Fulton, Director, Office of the U.S. Executive Director, The World Bank Group, Washington D.C. Mr. Fulton helps U.S. companies learn now to pursue World Bank-funded contacts in emerging markets. China is one of the World Bank's largest customers, with dozens of Projects and billions of dollars in the pipeline. Learn how small-to-medium size companies can now more easily participate in World Bank and the Asian Development Bank, where he as Senior Commercial Officer, represented and facilitated US companies to secure ADB contracts.

* One-On-One private meetings can be scheduled at the Conference with these senior government officials for Friday, May 22. Please note: all speakers are subject to change. Sponsored by: The District Export Council (DEC) is an organization of leaders from the local business community, appointed by the Secretary of Commerce, whose knowledge of international business provides a source of professional advice for local firms. For more than 30 years, DECs have served the United States by assisting companies in their local communities export, thus promoting our country's economic growth and creating new and higher-paying jobs for their communities. www.scrdec.org The American-Chinese CEO Society (ACCS) is a non-profit Southern California organization actively involved in connecting Chinese and U.S. companies with business leaders, local and State politicians and leaders of international trade organizations. The ACCS has prospered and now represents business owners and leaders of more than 100 organizations and companies. ACCS has sponsored numerous trade missions to China and has sponsored numerous trade delegations from China to purchase California products and services. The ACCS has affiliate offices in five major Chinese cities. www.American-Chineseceo.org The U.S. Commercial Service is the trade promotion unit of the International Trade Administration of the U.S. Government. U.S. Commercial Service trade specialists in 107 U.S. cities and in more than 80 Embassies globally work with your company to help you get started in exporting or increase your sales to new global markets. Learn how your company can benefit in China with their Gold Key and International Partner Search and many other services. www.export.gov/pacificsouth.

Conference Venue MAY 21, 2009 Thursday 8:30 a.m -6:00 p.m. Sheraton Los Angeles Downtown Hotel GRAND BALLROOM 711 South Hope Street Los Angeles California 90017 Toll free: 800.325.3535 Phone 213.488.3500 Fax 213.488.4110 Click here to book room reservations online

Contact Information For additional information on attending the Conference, please call any of these contacts: U.S. Dept. of Commerce: Julie Anne Hennessy, Director, W. L.A. Export Assistance Center 310-235-7206 Rachid Sayouty, Director, Downtown Los Angeles Export Assistance Center 213-894-4022 Paul Tambakis, Director, Newport Beach Export Assistance Center 949-660-1688 #309 American-Chinese CEO Society: Robert Sun, Director, 714-572-8088 x 101 Patrick D. Mulcahy Conference Chair, 714-424-9999 Kern Kwong, Ph.D. 949-302-1000 Tom O'Malley 626-437-5421 District Export Council: Jim Van Eenenaam 858-455-3746 Candace Chen 323-235-3367 Jack Jay 213-489-3500 David Habib 805-494-7393 Interested in Sponsorship? Click here to learn more Special Conference Pricing Conference tickets only $90. Students $65.00 (must present student ID) includes breakfast, afternoon buffet and table luncheon plus no-host bar at 6:00 pm. Special Company or Organization Table of Ten Sponsorship Offer! $800 Special Table of Ten Sponsorship: includes a table for ten, a table tent and mention in the Conference Brochure One Ticket $90.00 2 Tickets $180.00 3 Tickets $270.00 4 Tickets $360.00 5 Tickets $450.00 6 Tickets $540.00 7 Tickets $630.00 8 Tickets $720.00 Table of Ten $800.00 Students $65.00

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SPEECHES, SEMINARS, DELECGATIONS, FORUMS & CONFERENCES

California Delgation to China - November 2005
Patrick D. Mulcahy (center) recently accompanied Governor Arnold Schwarzenegger and a delegation of California business leaders on a six-day trade mission to China to promote trade along the Pacific Rim.



Mr. Mulcahy was nominated as a delegate to the "Environmental Roundtable" as part of Governor Arnold Schwarzenegger's 2005 Trade Mission to China. Mr. Mulcahy was involved in the signing of an important Memorandum of Understanding between the California Environmental Protection Agency and the Beijing Environmental Protection Bureau designed to stimulate California exports to China. Pictured are the Governor, Patrick Mulcahy and Leon Chen, Team China/California China Country Manager.


Secretary of Commerce, Carlos Gutierrez (right) at the induction of Patrick D. Mulcahy to the District Export Council (2007)

Patrick D. Mulcahy receiving District Export Award from Colleen Litkenhaus, Deputy Asst. Secretary, U.S. Dept. of Commerce. From left, Candace Chan, Chair, DEC; Ms. Litkenhaus, Patrick Mulcahyand Richard Swanson, Network Director, U.S. & Foreign Commercial Service

MEDIA & ARTICLES

Ready to deal